1. Agreement to Terms
These Terms of Service ("Terms") govern your access to and use of wora.media ("Platform"), operated by wora.media (sole proprietorship, India). By creating an account or using the platform, you agree to these Terms in full.
If you are registering on behalf of a business, you represent that you have authority to bind that business to these Terms.
2. What wora.media Does
wora.media connects D2C and e-commerce brands with video creators for performance-based affiliate marketing. Brands deposit funds and set view-milestone bounties. Creators edit and post branded short-form videos on their social accounts and earn payouts when view thresholds are reached. wora.media takes a 20% platform fee on each payout.
3. Brand Obligations
- Brands must deposit campaign funds into escrow before campaigns go live. Funds are held by Cashfree Payments and released only upon verified view milestones.
- Brands warrant that all uploaded footage is original content they own or are licensed to distribute, and does not infringe third-party intellectual property.
- Brands may not set campaigns for products that are illegal, counterfeit, misleading, or prohibited under Indian law or Meta's/YouTube's advertising policies.
- Brands are responsible for ensuring their product claims comply with ASCI (Advertising Standards Council of India) guidelines.
- Unused escrow balances may be withdrawn with 3 business days' notice.
4. Creator Obligations
- Creators must connect a genuine Instagram or YouTube account that they personally own and control.
- Creators must disclose brand partnerships in all posted videos in accordance with Instagram's Branded Content Policy and ASCI Disclosure Guidelines. Failure to disclose is grounds for immediate account suspension.
- Creators must not artificially inflate view counts through bots, view exchanges, paid views, or any inauthentic means. Violation will result in immediate disqualification from payouts and account termination.
- Creators grant wora.media a limited, non-exclusive license to access their public post metadata (view counts) via official APIs for payout verification purposes.
- Creators are responsible for their own tax obligations on earnings. wora.media will deduct TDS under Section 194O where applicable.
5. Payouts and Payments
Payouts are triggered automatically when a creator's posted video crosses a view milestone set in the campaign. wora.media deducts a 20% platform fee before transferring the milestone amount to the creator's registered UPI ID via Cashfree Payouts.
Payout processing may take 2–5 business days. wora.media is not liable for delays caused by Cashfree Payments or the creator's bank/UPI provider.
All amounts are in Indian Rupees (INR). International payments are not currently supported.
6. Prohibited Conduct
You may not:
- Use the platform to promote illegal products, adult content, gambling, or cryptocurrency schemes
- Create multiple accounts to circumvent bans or restrictions
- Reverse-engineer, scrape, or copy the platform
- Manipulate view counts or engagement metrics
- Upload content that violates intellectual property rights, privacy rights, or contains defamatory material
- Use the platform in any manner that violates Meta's Platform Terms or YouTube's Terms of Service
7. Termination
wora.media may suspend or terminate your account for violation of these Terms, fraudulent activity, or at our discretion with 7 days' notice (except in cases of fraud or immediate legal necessity). Upon termination, pending verified payout amounts will be disbursed; unverified or disputed amounts may be withheld pending review.
8. Limitation of Liability
wora.media's total liability to you for any claim shall not exceed the fees paid by you (brands) or earned by you (creators) in the 30 days preceding the claim. We are not liable for indirect, consequential, or punitive damages.
wora.media is not responsible for changes to Instagram's or YouTube's APIs, platform policies, or account restrictions imposed by those platforms.
9. Governing Law and Disputes
These Terms are governed by the laws of India. Disputes shall first be attempted to be resolved through good-faith negotiation. Unresolved disputes shall be subject to arbitration under the Arbitration and Conciliation Act, 1996, with the seat of arbitration in Thiruvananthapuram, Kerala.